Fashion product photography for online clothing stores is a key factor in driving traffic to your virtual shop. Your online images can spell the difference between customer clicks or shoppers straying away from the site.
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Lifestyle product photography involves a styled or curated scene that aims to create a connection with your customers. This allows them to imagine what their life would look like using it.
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If you're looking for a professional product photography studio, you're spoiled for choice. Here are few things you may want to consider when choosing the right one for your business. You might not find a studio that ticks all the right boxes, so be sure to set your priorities before going in.
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Product photography can be divided into two main categories: lifestyle and product-only. Lifestyle product photography is where products are presented in their natural environment, where it’s expected to be used by the customer. On the other, less glamorous side of the spectrum lies product-only photography, which is what you usually see when browsing your favorite e-commerce site like Lazada, Shopee, or Amazon.
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What’s the first thing people notice when scrolling through Lazada, Shopee, or Amazon? Shoppers will always be drawn to the image before they get to the text. That’s why it’s absolutely vital your product shots are pleasing to the eye. And that’s where e-commerce photography comes in.
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