Fashion product photography for online clothing stores is a key factor in driving traffic to your virtual shop. Your online images can spell the difference between customer clicks or shoppers straying away from the site.
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Your business has come to a crossroads and faced with the all-important question: in-house or outsource? On the surface, setting up your own in-house product photography solutions sure sounds ideal, but there’s a myriad of pros and cons that go into this pivotal decision.
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Having your product photography in-house undoubtedly gives you more control, but also requires more resources. Outsourcing these solutions mean the opposite.
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Given the complexity of everything that goes into capturing a single shot, watch product photography becomes unavoidably time-consuming and expensive. Not only does it take a tremendous amount of time, but it also requires a very specialized skill set that only certain photographers possess. That’s why it could take up to 3 to 4 hours just to get that one product shot, plus another few hours putting it all together in post.
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Lifestyle product photography involves a styled or curated scene that aims to create a connection with your customers. This allows them to imagine what their life would look like using it.
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