Fashion product photography for online clothing stores is a key factor in driving traffic to your virtual shop. Your online images can spell the difference between customer clicks or shoppers straying away from the site.
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Your business has come to a crossroads and faced with the all-important question: in-house or outsource? On the surface, setting up your own in-house product photography solutions sure sounds ideal, but there’s a myriad of pros and cons that go into this pivotal decision.
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Having your product photography in-house undoubtedly gives you more control, but also requires more resources. Outsourcing these solutions mean the opposite.
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Given the complexity of everything that goes into capturing a single shot, watch product photography becomes unavoidably time-consuming and expensive. Not only does it take a tremendous amount of time, but it also requires a very specialized skill set that only certain photographers possess. That’s why it could take up to 3 to 4 hours just to get that one product shot, plus another few hours putting it all together in post.
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Lifestyle product photography involves a styled or curated scene that aims to create a connection with your customers. This allows them to imagine what their life would look like using it.
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With every big brand out there making the transition to digital, many entrepreneurs and small business have followed suit, capitalizing on an opportunity to make money online without the high overhead of a brick and mortar store. But with more people flooding the marketplace, new challenges arise, and sellers are now faced with a new problem: how do we stand out?
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What’s the first thing people notice when scrolling through Lazada, Shopee, or Amazon? Shoppers will always be drawn to the image before they get to the text. That’s why it’s absolutely vital your product shots are pleasing to the eye. And that’s where e-commerce photography comes in.
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