Lifestyle product photography involves a styled or curated scene that aims to create a connection with your customers. This allows them to imagine what their life would look like using it.
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With every big brand out there making the transition to digital, many entrepreneurs and small business have followed suit, capitalizing on an opportunity to make money online without the high overhead of a brick and mortar store. But with more people flooding the marketplace, new challenges arise, and sellers are now faced with a new problem: how do we stand out?
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If you're looking for a professional product photography studio, you're spoiled for choice. Here are few things you may want to consider when choosing the right one for your business. You might not find a studio that ticks all the right boxes, so be sure to set your priorities before going in.
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You do it all the time. From the moment you learned to work the camera on your phone, you’ve taken your fair share of photographs. Some even got massive likes! So when it comes to shooting product photos for your e-commerce business, why not just do it yourself?
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Product photography can be divided into two main categories: lifestyle and product-only. Lifestyle product photography is where products are presented in their natural environment, where it’s expected to be used by the customer. On the other, less glamorous side of the spectrum lies product-only photography, which is what you usually see when browsing your favorite e-commerce site like Lazada, Shopee, or Amazon.
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What’s the first thing people notice when scrolling through Lazada, Shopee, or Amazon? Shoppers will always be drawn to the image before they get to the text. That’s why it’s absolutely vital your product shots are pleasing to the eye. And that’s where e-commerce photography comes in.
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